How to Create Your Own Custom Sparkling Wine Brand: The Complete Guide
- Rémi Merle
- 5 days ago
- 4 min read
Updated: 3 days ago
Creating your own sparkling wine brand is an exciting and profitable opportunity whether you are a restaurateur, retailer, influencer, nightclub owner, hotel group, or entrepreneur entering the beverage world.
But success doesn’t happen by accident.
It requires strategic thinking, coherent branding, and a clear understanding of the product you want to bring to the market.
At The Wine Factory (TWF), we help clients around the world create custom French sparkling wines with a minimum of only 3,600 bottles. Based on our experience, here is a complete guide to help you design a successful, profitable, and long-lasting sparkling wine brand.
1. Start With Your Target: Who Are You Creating This Wine For?
Most failed private-label wines start with the wrong question: “What do I want?” The right question is: “Who will drink this wine and why?”
Define your core audience:
Nightclubs & beach clubs → want a bold, visually striking, Instagram-friendly wine, often sweeter, easy to drink, festive, with strong pressure (sparkling 5–6 bar).
Restaurants & hotels → need balanced wines with elegant packaging, often dry or extra-dry.
Retail (supermarkets, chains) → look for approachable sparkling wines with competitive prices.
Influencer & lifestyle brands → need design-led products with a clear story and personality.
Clarity on your target = clarity on everything else (style, sweetness, bottle shape, label, pricing).
2. Positioning: Choose the Right Product Level
Your positioning determines your cost, your margins, and your future success. Ask yourself:
Do you want an entry-level sparkling wine (accessible, volume-friendly, simple design) ?
A mid-range lifestyle sparkling (good quality + strong branding) ?
A premium or luxury wine (special bottle shape, serigraphy, Blanc de Blancs, exclusivity) ?
At TWF, we offer all ranges, from economic sparkling wines to high-end French cuvées.
Tip: A weak positioning = a generic wine that nobody remembers.
A strong positioning = brand loyalty + high margins.
3. Choose the Right Wine Style: Aromatic & Structural Profiles
Sparkling wines are not all the same. Selecting the right profile for your audience is essential.
A) Grape varieties available
We offer a wide range of French varietals:
Chardonnay (elegant, citrus, ideal for Blanc de Blancs)
Pinot Noir (structure, red fruit, perfect for Blanc de Noirs)
Viognier (floral, peachy, aromatic)
Sauvignon (fresh, crisp, green notes)
Grenache (fruit-forward, friendly for rosés)
Cinsault (delicate, smooth rosés)
B) Blanc de Blancs vs Blanc de Noirs
Blanc de Blancs → made only from white grapes (often 100% Chardonnay). Elegant, fresh, refined.
Blanc de Noirs → made from black grapes (Pinot Noir). Richer, more body, rounder.
C) Sweetness Levels
Brut: dry, fresh, classic
Extra-dry: slightly rounder
Demi-sec: sweeter, perfect for clubs and celebrations
Moelleux: dessert-style (less common)
D) Pressure Level
We can tailor the level of bubbles:
5–6 bar → traditional sparkling wine (strong, festive, Champagne-like)
2–3 bar → lightly sparkling (frizzante)
1.5 bar → perlant / fizzy, trendy for casual markets
Matching sweetness + pressure + grape variety = the foundation of a successful sparkling.
4. The Importance of Branding & Visual Coherence
Your design should speak the same language as your target and your positioning.
At TWF, we provide:
In-house designers
Exclusive branding concepts
Premium mockups
Back-label legal mentions creation
Custom bottle shapes
Luxury options such as glass serigraphy
Big danger:
A great wine with a weak design will not sell.A good design with the wrong product inside won't keep customers.
Your brand must be coherent :Target → Positioning → Bottle → Label → Story → Style → Price
5. Profitability: The Economics of Private Label Sparkling Wine
Sparkling wine is one of the most profitable wine categories.
Why?
Higher perceived value
Strong visual impact
Easy upselling (clubs, VIPs, celebrations)
Consumers “buy with their eyes”
Private label = you keep the margin, not a big brand
Many TWF clients see excellent returns because:
They own the brand
They control the price
They become unique in their market
Whether you sell a few thousand bottles a year or scale to tens of thousands, it’s a highly lucrative category.
6. Common Mistakes (and How to Avoid Them)
Here are the dangers most newcomers face:
❌ 1. Choosing a wine style that doesn't fit the market
(E.g., a very dry brut for a nightclub market that prefers demi-sec.)
❌ 2. Spending too little on design
Your packaging is your first salesperson.
❌ 3. Overcomplicating the brand message
Customers should understand your story in 5 seconds.
❌ 4. Ordering too many bottles before testing
Start with 3,600 bottles, then scale.
❌ 5. Forgetting logistics and timeline
Luckily, TWF handles all shipping and export documents.
7. Production Timeline: Only 6 Weeks
Once the design is approved:
Wine selection
Bottling
Labeling
Packing
Ready for worldwide export
Your sparkling wine can be shipped anywhere in the world in just six weeks.
The dark green bottle feels traditional, heritage-driven, and premium, while the flint bottle feels modern, fresh, and transparent.
8. Final Step: Request a Quote & Build Your Brand
Whether you're aiming for:
a trendy rosé fizz for beach clubs,
a premium Blanc de Blancs for fine dining,
a sparkling lifestyle brand for social media,
or a profitable private label for retail…
TWF can help you create something unique, coherent, and successful.
Minimum only 3,600 bottles.Full design support.Premium French production.Worldwide delivery.
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